Affirm And Sharpen Your Tag Line

You can choose one segment or more segments to be targeted. One target is better than multiple layers. Positioning is made according to the target selection. After you choose a target, you have to research its insight. Multiple layer or multiple segments means multiple insights. There are not identical segments. Different segments will show different characteristics. Insights are influenced by attitude and behavior.
Insights are a set of belief and habit combination, so each person differently react to the product offering. Insights are influenced by many factors. The factors may be the role person of reference, knowledge, age life cycle, environment, family, and many other factors else. After you choose a target, you have to identify what dominant insight that is kept by your target.
The insights will influence customer perceive value, buying decision process, buying methods, loyalty, etc. Customer insight will drive a group to the suitable product. So, product positioning must be declared. How do we declare our positioning? Usually, it is declared by a tag line. A tag line is not suddenly statement. A tag line is meaningful. A tag line is an estuary of your segmenting, targeting, and positioning process. You have to plan and state your tag line consistently.