Don’t Wait For Opportunities

Market monitoring works well in the existing market. Market sensing is important to open new market. Yamaha is a good example. Yamaha has developed Yamaha Mio. That is a result for thoughtful market sensing. Yamaha found that 60% women don’t ride motorcycles. Market monitoring will say that women are not potential market. Yamaha say women are potential market. Yamaha designed Yamaha Mio that targets women. Yamaha Mio is an automatically motorcycle and it is designed for easy riding. Market sensing will allow you to create your own opportunity. Yamaha is the single player in the big market potential. Yamaha has implemented Blue Ocean strategy. Now, Yamaha is the market leader. The others player is trying to enter the market. Yamaha tags that Mio is the “earliest automatic”. How well Yamaha did. Many years ago Yamaha was market challenger. Now, Yamaha is the market leader. Yamaha didn’t wait the opportunity.