Threat must be detected before thinking about opportunities. Threat will be barriers for all company. Your company’s weakness is not a threat. Threat comes from outside. It may come from competitor efforts, government’s rules, the changing of customer’s trend, and other business environment elements.
Old marketing paradigm allows each of company avoid the threats. New marketing paradigm allows every company to face the threats. Competitor effort can be disaster. There is lot of examples about that. Fast technology development will change the market competition environment. Who is become first, it will become more popular. Government rules may also become a huge threat. There are only few of examples that explaining about threat that is occurred by society changing.
Society changing is evolutionary, that is may be a reason. In Indonesia, milk industry was threatened by family planning trend. The reduction of birth has relieved of milk purchasing. How will milk industry avoid the threat? The threat can not be avoid. They had to face the threat. SGM is a milk producer that tries to play smart. SGM extended the product to the any segment layers. SGM offers different product for 1 year old baby until 6 years old baby. The product extension purpose each of the year’s level consuming different products. SGM decided to penetrate existing product in the existing market. One month ago, SGM sponsored the family gathering that talk about family healthy. SGM consistently distinguish each of year’s level products by launches different core benefits. The core benefits are differed by contents that are like DHA, Prebiotic, etc.
Old marketing paradigm allows each of company avoid the threats. New marketing paradigm allows every company to face the threats. Competitor effort can be disaster. There is lot of examples about that. Fast technology development will change the market competition environment. Who is become first, it will become more popular. Government rules may also become a huge threat. There are only few of examples that explaining about threat that is occurred by society changing.
Society changing is evolutionary, that is may be a reason. In Indonesia, milk industry was threatened by family planning trend. The reduction of birth has relieved of milk purchasing. How will milk industry avoid the threat? The threat can not be avoid. They had to face the threat. SGM is a milk producer that tries to play smart. SGM extended the product to the any segment layers. SGM offers different product for 1 year old baby until 6 years old baby. The product extension purpose each of the year’s level consuming different products. SGM decided to penetrate existing product in the existing market. One month ago, SGM sponsored the family gathering that talk about family healthy. SGM consistently distinguish each of year’s level products by launches different core benefits. The core benefits are differed by contents that are like DHA, Prebiotic, etc.
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