The combination of market monitoring and market sensing are better than partially use of them. The direction will be sharper according to the overall analysis. That will measure internal strength and weakness correctly, and create a breakthrough to avoid threat and accessing opportunity.
Don’t be proud only to your strength. Competitors will not try to frontally attack your product. We can not just concern only the strength anymore. Your competitor will try to find a gap that is occurred by your company weakness or lack on your product feature’s performance. The gap can be satisfied by their new offering. And you’ll unconsciously loose your actual market. The direction must drive weakness to the unique positioning. This unique positioning creates strategic “differentiation”. The word “differentiation” doesn’t refer to different featured. Differentiation refers to a set of unique offering concept.
Differentiation would be shown by what differs and how any thing differs in order satisfying the needs, wants, and demands. The know what and know how would be implemented in the marketing programs. According to the differentiation, product will be designed in the unique features. Price will be designed in the appropriate level. Distribution will cover the unique target. Promotion will be accessing to the unique market insight. For services, additional 3 P’s will also focus to the unique requirement. When all parts are combined in a set of integrated unique selling proposition, an offering has achieved its differentiation. That is a first step to out the clutter, and avoid head to head competition. Your weakness has turned into differentiation yet.
Don’t be proud only to your strength. Competitors will not try to frontally attack your product. We can not just concern only the strength anymore. Your competitor will try to find a gap that is occurred by your company weakness or lack on your product feature’s performance. The gap can be satisfied by their new offering. And you’ll unconsciously loose your actual market. The direction must drive weakness to the unique positioning. This unique positioning creates strategic “differentiation”. The word “differentiation” doesn’t refer to different featured. Differentiation refers to a set of unique offering concept.
Differentiation would be shown by what differs and how any thing differs in order satisfying the needs, wants, and demands. The know what and know how would be implemented in the marketing programs. According to the differentiation, product will be designed in the unique features. Price will be designed in the appropriate level. Distribution will cover the unique target. Promotion will be accessing to the unique market insight. For services, additional 3 P’s will also focus to the unique requirement. When all parts are combined in a set of integrated unique selling proposition, an offering has achieved its differentiation. That is a first step to out the clutter, and avoid head to head competition. Your weakness has turned into differentiation yet.
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