Market sensing purpose is as same as the common methods. The purpose is how we can show a set combination of market gaps. The gaps could be occurred because any reasons. The reasons may be internally or externally. Gaps mean an opportunity that can be achieved or a lack company’s and competitor’s performance. The last is closed related to the products or services improvement.
There are any example of gaps that occur any opportunities. People’s wants, needs, and demands that are not covered by any companies will be an opportunity for competitors to cover the gaps. The emerging of new segments also gives any companies opportunities. The second category is easier to be explained in a head to head competition. For example, your certain product features performance lack of than the competitors do. You have to improve the certain features soon if you don’t want to be left by your own captive market.
Both first and second gap category can not be measured by machinery. You have to get originally unique market insight. Here is games that played by the market intelligent. A Market intelligent has to filter more and more information according to the company’s strength and weakness. In the same time, market intelligent must be watchful for both existing and emerging market opportunities and threats.
How the data will be valid is according to how the market intelligent serves the reports. Their reports are not quantitatively, they don’t need paper report anymore. They have to record their observation by audio or visual data. The photos, audio recording, or camera will tell more story and show original market insight. For example, what hand that most people used when hold the hand phone may give any information for compatible keyboard design. When it was questioned, your respondent will think that is a joke. Market sensing is really a rocky measurement. Internally, company’s strength and weakness must be measured by third party overview. Externally, in the clutter of competition, opportunities and threat are more diffuses.
There are any example of gaps that occur any opportunities. People’s wants, needs, and demands that are not covered by any companies will be an opportunity for competitors to cover the gaps. The emerging of new segments also gives any companies opportunities. The second category is easier to be explained in a head to head competition. For example, your certain product features performance lack of than the competitors do. You have to improve the certain features soon if you don’t want to be left by your own captive market.
Both first and second gap category can not be measured by machinery. You have to get originally unique market insight. Here is games that played by the market intelligent. A Market intelligent has to filter more and more information according to the company’s strength and weakness. In the same time, market intelligent must be watchful for both existing and emerging market opportunities and threats.
How the data will be valid is according to how the market intelligent serves the reports. Their reports are not quantitatively, they don’t need paper report anymore. They have to record their observation by audio or visual data. The photos, audio recording, or camera will tell more story and show original market insight. For example, what hand that most people used when hold the hand phone may give any information for compatible keyboard design. When it was questioned, your respondent will think that is a joke. Market sensing is really a rocky measurement. Internally, company’s strength and weakness must be measured by third party overview. Externally, in the clutter of competition, opportunities and threat are more diffuses.
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