Sniper Will Shoot Accurately

Three older posts reviewed about segmenting, targeting, and positioning. Segmenting. targeting, and positioning are the elements of marketing strategy. Why are those called as strategically elements? Whatever your product, segmenting, targeting and positioning will clearly drive you. Targeting is correlated to the segmenting. Segments are like objects. What will you do when your objects was definitely briefed? Targeting is the way to sightseer your objects. You will choose either one object or more, won’t you?
This review will discuss about “sniper role” in the marketing strategy. When you address more objects, you are like a foolhardy soldier. You are going to shoot two or more objects in the same time. In the early, you may be passionately attracted by the amount of potential customer. But, surely you will serve better in the single segment. The illustration below will tell us.


When you target double segments, you will face a sheer gap. The A Segment’s perceive values will be not precisely same to the B Segment’s perceive values. A sheer gap refracts the differences.

When market trend occurs, the gap will be widening. A Segment may turn to left, and B Segment may turn to right. Your product will face a dilemma. What segment will you serve? Will you follow A Segment or B Segment? Stay in the middle of the gap means absolutely stag. Serving two segments will be followed by product enlargement, and will be threaten by many competitors. That is an illustration why experts recommend targeting single segment. You will be a sniper. Single segment means single focus, single task, and more accurately efforts.